CEO Update: Getting Results

As annual dues notices arrive from several industry organizations, it is important to remember a simple formula we use in earning your support:

Value + Service + Accountability = Results

​November is always an important month for DCUC. This time of year, we always measure our performance when reviewing our dues letters and notices for the next calendar year. We take this process very seriously and never take your support for granted.

On one hand, it is a celebration of sorts, as we share and highlight our accomplishments over the last year. A large part of why we have dues is because of the value, representation, and success our association can bring to our members. Thus, it is always good to communicate what we were able to accomplish with the dues collected from the past year. This is also where we demonstrate accountability for each of our member credit unions.

On the other hand, we know we are asking each of you to continue paying your dues so we can continue to serve as your TRUSTED RESOURCE on all military and veteran matters. We work hard all year to bring you the best value for your dues dollars within the industry.

Delivering value and service for DCUC members always starts with a plan. Our plan is not just about doing things, it focuses on guaranteeing results! This includes stronger advocacy in terms of shaping public debate, getting legislation passed, or making common sense changes in regulations— securing favorable and impactful results will always be our primary concern.

However, part of guaranteeing results to our members involves serving you and your credit union. We are always invested in helping you connect with your military and veteran members. This remains an important part of DCUC’s overall mission because of service members, veterans and their families’ unique financial needs and the level and tradition of service credit unions bring to these important communities. So, whether it is improving or expanding our programs, campaigns, and communication tools —we always want to ensure you have access to these resources.

Our conferences and events are also an incredibly important part of what DCUC offers to its members. These educational and networking events allow you to not only receive industry updates and news, but also leave each DCUC event feeling better connected to our mission and the greater defense community. If you haven’t been to a DCUC event or accessed our resources, you are truly missing out. We continue to improve our events based on your feedback and the results are unmistakable.

As you’re aware, there are always competing requests for your financial support each year. Plus, the credit union industry is changing in terms of mergers, new leadership, and the market for financial services. We get it. Annual dues, while always a consideration, are incredibly important, especially considering all these changes.

​All I can say is this year was like no other. DCUC certainly proved what it means to be a member of DCUC across every line of effort in our strategic plan. We believe there is no better value in the industry. As always, DCUC thanks you for your continued support and we look forward to securing more successes for our members in 2024.