Defense Credit Union Council
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NEWSROOM

View From the Board: Honoring Our Roots and Serving Heroes

7/24/2024

 
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Provided by Ryan Ross, DCUC Board Secretary & Soarion CU President/CEO
Your Credit Union’s Commitment to Military and Veteran Members
Following Independence Day, we’re provided an opportunity to reflect on the values of unity, service, and dedication that define our nation and how they carry into our credit unions’ mission. For Soarion CU, formerly known as Air Force FCU (AFFCU), these values are woven into our very fabric. Established at Lackland Air Force Base in 1952, we have a rich history of serving those who serve our country. Our commitment to military members, veterans, and their families remains as strong as ever, evident in our employment practices, financial services, and community partnerships.
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Prioritizing hiring military spouses, veterans, and reservists allows us to provide meaningful employment and ensure our staff understands the specific needs and experiences of these important communities. Military spouses face frequent relocations, veterans bring invaluable skills, and reservists balance civilian jobs and military duties.

Actively partnering with base leadership is also another way your credit union can better serve the military, veterans, and their families. Cultivating a relationship with the installation leadership and military liaisons allows your credit union more opportunities to offer special services such as financial education events, which helps military personnel and their families build the knowledge and skills they need to make informed financial decisions. Soarion CU’s history on Lackland Air Force Base is the foundation of our approach to serving the military community. Our Financial Center on base offers tailored financial products and services that meet the unique needs of military members and their families, from low-interest loans to specialized savings plans.

Independence Day is a time to celebrate the freedoms we enjoy and the sense of community that binds us together. Fostering camaraderie among our members is crucial to our mission as part of the credit union movement. We should all strive to continue creating an environment where members feel valued, understood, and supported. By understanding the unique challenges and opportunities faced by military families, our credit unions ensure that we are not just meeting these members’ important financial needs, but also contributing to their overall well-being through personalized service and community involvement.

The bond between your credit union and the military and veteran members you serve goes well beyond transactions and interest rates. It is a relationship built on trust, respect, and a shared commitment to the values that define the military community. This sense of camaraderie fosters an environment where members are not just customers but part of a supportive network.

By focusing on member-centric strategies, we ensure our services align with the real-life needs of our members, providing financial education, personalized financial advice, and opportunities for members to connect and support each other. As we honor our nation's independence, our credit unions can also honor the legacy of service that defines our history and future.

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1627 Eye Street, NW
Suite 935
​Washington, DC 20006
202.734.5007
​[email protected]

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  • About
    • Board of Directors
    • Membership
    • Northwest Sub-Council
    • Texas Sub-Council
    • Hall of Honor
    • George E. Myers Scholarship
    • Veteran Benefits Banking Program
    • Contact Us
  • Advocacy
    • Top Initiatives
    • Letters & Comments
    • Military Advocacy Committee
    • Defending Credit Unions PAC & National Advocacy Fund
    • Advocacy Resource Center
  • Events
    • Event Calendar
    • Annual Conference
    • Defense Matters
    • Midwest Conference
  • Publications
    • ALERT Newsletter
    • Veterans Home Buying Guide
    • Veterans Guide
    • Installation Guide
    • Armed Forces Financial Guide
    • BRS Guide
  • RESOURCES
    • SCRA
    • Military Lending Act (MLA)
    • Government Shutdown Resource Center
  • News & Media
    • Press Releases
    • Insights
    • Member News
    • Videos
    • ALERT Newsletter
  • Directory